Decision-Making Statistics 2026: What the Original Research Shows

@darrenmmatthews
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First published
15th October, 2026
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Last checked
12th October, 2026

60 findings on how leaders and organisations make decisions, each traced to the study that produced it. Where a popular statistic has no source or has failed to replicate, we say so.

How to cite this page

Key Takeaways

The most-cited findings first. Each one names its source, year and sample.

20%
B

of executives say their organisation excels at decision making.

McKinsey, 2019 · n = 1,228
37%
B

of managers' working time goes on decisions, and 61% say most of that time is used ineffectively.

McKinsey, 2019 · n = 1,228
6x
B

Decision process mattered six times more than analysis across 1,048 major business decisions.

Lovallo and Sibony, McKinsey Quarterly, 2010
50%
B

of 356 organisational decisions failed, judged by whether they were still in use two years later.

Nutt, 1999
48%
B

of routine operational decisions are expected to be made by AI by 2030, up from 25% today.

IBM Institute for Business Value, 2026 · n = 2,000 CEOs
56%
B

of employees say they have made mistakes in their work because of AI.

University of Melbourne and KPMG, 2025 · n = 48,000+
2x
A

A loss weighs about twice as much as an equal gain: the mean loss aversion coefficient is 1.955.

Brown, Imai, Vieider and Camerer, 2024 · 607 estimates
36%
A

of the time, CFOs' 80% confidence ranges contained the actual stock market result.

Ben-David, Graham and Harvey, 2013 · 13,000+ forecasts
91.5%
B

of 16,000+ projects ran over budget, over schedule or both.

Flyvbjerg and Gardner, 2023
55%
B

typical difference between two underwriters pricing the same case. Their executives expected 10%.

Kahneman, Sibony and Sunstein, 2021
8x
A

Groups missing shared information were about eight times less likely to reach the right answer.

Lu, Yuan and McLeod, 2012 · 3,189 groups
Outcome bias
A

People rate the same decision as better when it turns out well, even when they say outcomes should not matter.

Baron and Hershey, 1988 · replicated 2023, n = 692
447%
B

average overrun among the 18% of IT projects that went more than 50% over budget.

Flyvbjerg and Gardner, 2023
≈ 0
A

effect size for ego depletion, the main theory behind decision fatigue, in a 23-lab replication.

Hagger et al., 2016 · n = 2,141

How were these statistics verified?

Each statistic was traced back to the organisation or researchers who produced it, and checked against the original wording. We recorded the year, the sample size and the method, and noted where the figure is commonly repeated in a form the source does not support.

A
Primary source found; large sample or independently replicated
Cite freely with source and year
B
Primary source found; a single study or survey
Cite with the sample and method
C
Real source, but usually quoted in a stronger form than it supports
Use the corrected wording given here
D
Contested, failed to replicate, or the source's credibility is compromised
Cite only as contested
X
No traceable source
Do not cite as fact

This page was last checked on 12 October 2026. Spotted an error or a better source? Contact us and we will update it.

Expectation versus reality

Chart: confidence ran far ahead of reality in two studies of underwriters and CFOs

In both studies, people were far more confident than the results justified. Executives expected two underwriters' prices for the same case to differ by about 10%; the typical difference was 55%. CFOs' 80% confidence ranges caught the actual market return only 36% of the time.

Download this chart (PNG) · Download the data (CSV)

How much time do leaders spend making decisions?

Managers spend an average of 37% of their working time making decisions, according to a McKinsey survey of 1,228 executives. Most of them say the bulk of that time is wasted, and seniority makes only a small difference.

StatisticSourceSampleGrade
37% of working time is spent on decision making, on averageMcKinsey Global Survey, 20191,228 executives, 91 countriesB
61% say most of their decision-making time is used ineffectivelyMcKinsey, 20191,228B
68% of middle managers and 57% of C-level executives say the sameMcKinsey, 20191,228B
14% of C-suite respondents spend more than 70% of their time on decisionsMcKinsey, 20191,228B
Only 20% say their organisation excels at decision makingMcKinsey, 20191,228B

The survey was fielded in February 2018 among members of McKinsey's Online Executive Panel, a third of whom were C-level. These are self-reports, so they measure how executives experience decision making, which may differ from how it performs.

Related: Quick decision making: when speed is the right call

How much do poor decisions cost organisations?

McKinsey estimates that ineffective decision making costs a typical Fortune 500 company more than 530,000 days of managers' time and about $250 million in wages a year. That figure is a modelled estimate, so it should be cited as one.

StatisticSourceSampleGrade
530,000+ manager-days and ~$250m in wages lost per Fortune 500 company per year (estimate)McKinsey, 2019Modelled from survey averagesC
Half of organisational decisions failed, defined as not fully in use after two yearsNutt, Academy of Management Executive, 1999356 decisions, US organisationsB
Failure-prone tactics were used in two of every three decisionsNutt, 1999356 decisionsB
Decision effectiveness and financial results correlated at a 95% confidence level or higherBlenko, Mankins and Rogers, HBR, 2010~800 companiesC
The most decision-effective companies had total shareholder returns nearly 6 points higherBlenko, Mankins and Rogers, 2010~800 companiesB

McKinsey calls the 530,000-day figure a thought experiment. It assumes 56,400 employees, 20% of them managers, 37% of their time on decisions and 58% of that time wasted, priced at the 2017 US median management salary.

The Bain figure is often repeated as a "95% correlation" between decision effectiveness and performance, including in some of Bain's own articles. The HBR article describes a 95% confidence level, which describes how certain the link is. It says nothing about how strong the link is.

Related: Why poor decision-making at work follows the same pattern

How are leaders using AI to make decisions?

AI already makes a quarter of routine operational decisions, according to 2,000 CEOs surveyed by IBM in 2026, and they expect that share to reach 48% by 2030. At the same time, most employees who use AI at work rely on its output without checking it.

StatisticSourceSampleGrade
AI makes 25% of codifiable operational decisions today; CEOs expect 48% by 2030, without human interventionIBM Institute for Business Value, CEO Study, 20262,000 CEOs, 33 geographies, Feb–Apr 2026B
64% of CEOs say fear of falling behind drives them to invest in technology before they understand its valueIBM Institute for Business Value, CEO Study, 20252,000 CEOs, 33 countries, Feb–Apr 2025B
66% of employees rely on AI output without evaluating its accuracyGillespie and Lockey (University of Melbourne) with KPMG, 202548,000+ people, 47 countriesB
56% of employees say they have made mistakes in their work because of AIGillespie and Lockey with KPMG, 202548,000+ peopleB
Only 46% of people are willing to trust AI systemsGillespie and Lockey with KPMG, 202548,000+ peopleB
62% of UK business leaders use AI to make decisions; 59% still frequently rely on gut instinctConfluent, Quick Thinking, 2026200 UK leadersC
82% of UK business leaders say they must choose between a fast decision and an informed oneConfluent, 2026200 UK leadersC

The IBM figures are CEOs' own estimates and expectations, and cover only decisions that can be written down as rules. They describe intent more than measured practice.

The Confluent survey shows how statistics drift. Press coverage reported that 62% of UK leaders use AI to make "the majority of their decisions", where Confluent's own page says only that 62% use AI to make decisions.

Related: Critical thinking: five questions to ask before deciding

Does decision process matter more than analysis?

Yes. In a study of 1,048 major business decisions, the quality of the decision process mattered six times more than the quality of the analysis behind it.

StatisticSourceSampleGrade
Process mattered more than analysis by a factor of sixLovallo and Sibony, McKinsey Quarterly, 20101,048 decisions over five yearsB
Organisations that decide quickly are twice as likely to make high-quality decisionsMcKinsey, 20191,212B
57% say their organisation consistently makes high-quality decisions; 48% that it decides quickly; 37% bothMcKinsey, 20191,212B

Lovallo and Sibony found almost no decisions made through a strong process that rested on very poor analysis. A good process tends to expose weak analysis, while strong analysis does little if the process never gives it a fair hearing.

The McKinsey speed finding is a correlation from self-reports. It suggests speed and quality can coexist, but it does not show that deciding faster improves quality.

Related: Why your decision-making process fails before anyone decides

How overconfident are decision-makers?

Very. When chief financial officers gave ranges they were 80% sure would contain future stock market returns, the actual return landed inside them only 36% of the time.

StatisticSourceSampleGrade
CFOs' 80% confidence ranges contained the actual S&P 500 return 36% of the timeBen-David, Graham and Harvey, Quarterly Journal of Economics, 201313,000+ forecasts over more than a decadeA
93% of US participants rated themselves more skilful than the median driver in their groupSvenson, Acta Psychologica, 198181 US studentsA
The better-than-average effect held in a preregistered replicationKoppel et al., Meta-Psychology, 20231,203A
Experts forecasting political and economic events did slightly better than chance and slightly worse than simple extrapolationTetlock, Expert Political Judgment, 2005~280 experts, ~28,000 forecastsC
Thinking style predicted forecasting accuracy; credentials, ideology and access to classified information did notTetlock, 2005~280 expertsB

The CFO study matters most for leaders because it measures senior executives making real forecasts, where the driver study used students. Tetlock's finding is often shortened to "experts are no better than a dart-throwing chimp", which overstates it.

Tetlock's better forecasters drew on many ideas and held their views loosely. Those committed to one big idea were the most confident and the least accurate.

How much noise is there in professional judgement?

Much less consistent than leaders assume. In a noise audit at one insurance company, the typical difference between two underwriters pricing the same case was 55%, more than five times the 10% their executives expected.

StatisticSourceSampleGrade
Typical difference between two underwriters pricing the same case: 55%Kahneman, Sibony and Sunstein, Noise, 202148 underwriters, one insurerB
Typical difference between two claims adjusters on the same claim: 43%Kahneman, Sibony and Sunstein, 2021One insurerB
Variation 828 senior executives expected to find in expert judgements: about 10%Kahneman, Sibony and Sunstein, 2021828 executivesB

The authors call this unwanted variation noise, as distinct from bias. Bias pushes judgements in one direction, while noise scatters them, so two professionals looking at identical information reach different answers.

The audit covered one company, so the 55% figure describes that firm. The gap between what executives expected and what was found is the more transferable point.

Related: How checklists can save us from ourselves

Why do groups miss information when they decide?

Groups spend most of their discussion on what everyone already knows. Across 65 studies and 3,189 groups, teams whose members each held different pieces of the puzzle were about eight times less likely to find the right answer than teams given all the information.

StatisticSourceSampleGrade
Groups with information spread across members were about 8x less likely to find the solutionLu, Yuan and McLeod, Personality and Social Psychology Review, 201265 studies, 3,189 groupsA
Groups mentioned shared information about two standard deviations more often than unique informationLu, Yuan and McLeod, 20123,189 groupsA
Communication medium (face-to-face or online) made no difference to how much unique information was sharedLu, Yuan and McLeod, 20123,189 groupsA

Researchers call this the hidden profile problem, first described by Stasser and Titus in 1985. The best answer is hidden because no single member can see it, and the discussion keeps returning to common ground.

These are lab tasks with a correct answer, which real meetings rarely have. The pattern still applies whenever the person with the decisive fact is the one least likely to raise it.

How often do big projects go over budget?

Almost all of them do. Of more than 16,000 projects in Bent Flyvbjerg's database, 91.5% ran over budget, over schedule or both, and the worst overruns were far larger than the average suggests.

StatisticSourceSampleGrade
91.5% of projects went over budget, over schedule or bothFlyvbjerg and Gardner, How Big Things Get Done, 202316,000+ projects, 136 countries, back to 1910B
8.5% came in on budget and on time; about 0.5% also delivered the expected benefitsFlyvbjerg and Gardner, 202316,000+ projectsB
Mean cost overrun: 62%Flyvbjerg and Gardner, 202316,000+ projectsB
18% of IT projects overran by more than 50% in real terms, and that group averaged 447% overFlyvbjerg and Gardner, 2023IT projects in the databaseB

The IT figure shows what Nassim Taleb calls a fat tail. Most projects overrun by a moderate amount, but a minority fail by several times their budget, and those few dominate the total cost.

If you plan from the average overrun, you are planning for a project that the data says rarely exists. The useful question is how bad the bad cases get, and whether your project could be one of them.

What do the classic cognitive bias studies actually show?

The best-known bias studies hold up when you read them, but their figures are often quoted wrongly. The table gives each original result, so you can cite the study rather than a retelling of it.

StatisticSourceSampleGrade
A loss weighs about twice an equal gain: mean loss aversion coefficient 1.955Brown, Imai, Vieider and Camerer, Journal of Economic Literature, 2024Meta-analysis, 607 estimates from 150 articlesA
72% chose the safe option when it was framed as lives saved; 22% chose the same option framed as lives lostTversky and Kahneman, Science, 1981152 and 155 studentsB
After a rigged wheel stopped at 10 or 65, median estimates of the share of African countries in the UN were 25% and 45%Tversky and Kahneman, Science, 1974StudentsB
Organ donor consent: 4–28% in countries where you opt in, mostly above 98% where you opt outJohnson and Goldstein, Science, 2003Country registersB
42% agreed to be donors when they had to opt in; 82% when they had to opt outJohnson and Goldstein, 2003161 online respondentsB
Mug owners' median selling price was $5.25; buyers' median offer was $2.25 to $2.75Kahneman, Knetsch and Thaler, Journal of Political Economy, 199044 studentsB
Only 9 mugs changed hands where 44 trades were predictedKahneman, Knetsch and Thaler, 199044 studentsB
85% judged "bank teller and active feminist" more probable than "bank teller"Tversky and Kahneman, Psychological Review, 1983142 studentsB
30% of shoppers who saw 6 jams bought one, against 3% of those who saw 24Iyengar and Lepper, Journal of Personality and Social Psychology, 2000249 shoppers who stoppedB
60% of passers-by stopped at the 24-jam display, against 40% at the 6-jam displayIyengar and Lepper, 2000502 passers-byB
48% took chocolate over $5 cash after choosing from 6; 12% after choosing from 30Iyengar and Lepper, 2000Lab studyB
Students predicted their thesis would take 33.9 days; it took 55.5, longer than their worst-case estimate of 48.6Buehler, Griffin and Ross, Journal of Personality and Social Psychology, 199437 studentsB
About 30% finished by the date they predictedBuehler, Griffin and Ross, 199437 studentsB
65% of participants obeyed instructions to give the maximum 450-volt shockMilgram, 1963, as reported in Burger, 200940 participantsB
About 70% were willing to continue past 150 volts in a 2009 partial replicationBurger, American Psychologist, 2009Not confirmedB
Brain activity predicted a simple button choice up to about 10 seconds before people felt they had decidedSoon, Brass, Heinze and Haynes, Nature Neuroscience, 2008Not confirmedC

Most of these studies used students and hypothetical choices, so they show that a bias exists more reliably than they show its size in a boardroom. The planning fallacy result matches what Flyvbjerg found in real projects: people's worst case is not bad enough.

Choice overload is the shakiest effect here. A later meta-analysis found that, averaged across studies, too many options does not reliably reduce choosing, so treat the jam study as one striking result rather than a rule.

Outcome bias and sunk costs

People judge a decision by how it turned out, even when they believe they should not. In a 2023 replication of a classic 1988 study, participants rated an identical medical decision as better when the patient survived, including those who had said outcomes should not count.

StatisticSourceSampleGrade
Identical decisions were rated higher quality when the outcome was goodBaron and Hershey, Journal of Personality and Social Psychology, 198820 (Experiment 1)A
The effect replicated and was larger: d = 1.10 for judgements of the physicianAiyer et al., International Review of Social Psychology, 2023692A
Theatre subscribers who paid full price attended more of the first five plays than those given a discount (4.11 vs about 3.3)Arkes and Blumer, Organizational Behavior and Human Decision Processes, 198554 subscribersB
The difference had disappeared by the second half of the seasonArkes and Blumer, 198554 subscribersB
54% chose a $100 ski trip over a $50 trip they preferred, because they had paid more for itArkes and Blumer, 198561B

Outcome bias is the reason a good decision with a bad result gets punished and a lucky one gets praised. Annie Duke calls the habit "resulting".

The sunk cost study is usually quoted without its ending. Paying more kept people coming for a few months, then the effect faded, which suggests the pull of past spending weakens with time.

Related: The biases distorting your leadership decisions

Is decision fatigue real?

The evidence is weaker than its popularity suggests. Ego depletion, the theory that willpower runs down with use, failed a 23-lab replication, and the best-known study of tired judges has a published rebuttal.

StatisticSourceSampleGrade
Ego depletion effect in a preregistered 23-lab replication: d = 0.04, with a confidence interval including zeroHagger et al., Perspectives on Psychological Science, 20162,141 participantsA
The original meta-analysis had reported a medium effect: d = 0.62Hagger et al., 2010, as reported in Hagger et al., 2016198 testsD
Israeli parole boards granted about 65% of requests after a food break, falling to near zero before the next breakDanziger, Levav and Avnaim-Pesso, PNAS, 20111,112 rulingsD
Unrepresented prisoners were usually heard last in each session, and deferrals were counted as rejectionsWeinshall-Margel and Shapard, PNAS, 2011Letter re-examining the same boardsB

The parole study is still widely cited as proof of decision fatigue. The rebuttal argues that case order, which the original authors treated as random, can explain much of the pattern.

A later multi-site test of ego depletion, published in 2021, was inconclusive. Decision fatigue has not been ruled out. The evidence behind most claims about it is shaky.

Related: Decision fatigue lowers the bar for how you decide

Which decision-making statistics don't hold up?

Six widely shared decision-making statistics fail a source check: three have no traceable research behind them, and three are overstated, compromised or impossible to locate. Several appear on competing statistics pages, so check the origin before you cite them.

ClaimWhat we foundGrade
"We make 35,000 decisions a day"No study found. The trail runs through a 2018 Psychology Today post whose author questioned the figure herself, then to university blog posts and "various internet sources"X
"We process visuals 60,000 times faster than text"Traces to a 1997 3M presentation leaflet that cites no source. Repeated searches, including approaches to 3M, have found noneX
"Our attention span is 8 seconds, shorter than a goldfish"Appeared in a 2015 Microsoft Canada report, credited to a website called Statistic Brain, which could not produce a source. Debunked by the BBC in 2017X
"We make 226.7 decisions a day about food"Traces to food research by Brian Wansink at Cornell. Several of Wansink's papers were later retracted and he resigned in 2018; this paper's status is unconfirmedD
"Pre-mortems improve your ability to identify risks by 30%"Comes from Gary Klein's summary of a 1989 study by Mitchell, Russo and Pennington. The study examined how people explain outcomes, and did not test whether decisions improvedC
"65% of decisions are more complex than two years ago"Attributed to a Gartner survey. We could not find the report, its date or its sample sizeUnverified

The 35,000 figure would mean roughly one decision every two seconds of waking life. Its persistence shows how a number spreads once enough credible-looking pages repeat it.

Most decision-making statistics found online cannot be checked. We audited the three highest-ranking decision-making statistics pages in October 2026: 233 of their 334 statistics (70%) name no source for the individual figure, and none links to the study it came from.

Two of the pages list dozens of source websites at the foot of the page without saying which figure came from which. The third names a journal and year for each statistic, and at least six of the ten citations we checked gave the wrong journal or the wrong year.

The same classic studies are misquoted most often. These are the versions you are likely to meet, and what the original research found.

Often quoted asWhat the original study foundSource
"Defaults shape 80% of decisions"No such figure. 42% agreed to be organ donors when they had to opt in, 82% when they had to opt outJohnson and Goldstein, 2003
"Choice overload cuts satisfaction by 50%"Satisfaction was about 13% lower after choosing from 30 options than from 6Iyengar and Lepper, 2000
"Losses weigh 2.5 times as much as gains"About twice: a mean coefficient of 1.955 across 607 estimatesBrown, Imai, Vieider and Camerer, 2024
"Framing changes outcomes by up to 25%"The classic study found a 50-point swing, from 72% to 22%Tversky and Kahneman, 1981
"80% of negotiators anchor within 10% of the first offer"The 1974 anchoring paper contains no negotiation dataTversky and Kahneman, 1974
"Sunk costs keep people invested 40% longer"No such figure. Full-price buyers attended more plays for half a season, then the difference disappearedArkes and Blumer, 1985
"Owned items are valued twice as highly, with 60% fewer trades"Selling prices were about twice buying prices, and trades ran 80% below predictionKahneman, Knetsch and Thaler, 1990
"Your brain makes decisions 10 seconds before you know it"Shown only for a simple button press, predicted modestly above chanceSoon, Brass, Heinze and Haynes, 2008

A statistic that cannot be traced cannot be checked. Every figure on this page links to its source so you can verify it yourself.

Related: Confirmation bias: why certainty feels like proof

How to cite this page

Cite the original study for any figure you use, and link to this page as the place you found it checked. Each table names the study, the year and the sample, so you can cite both.

Citing the whole page? Use the full citation for reports and reference lists, or the short attribution for articles and posts. For a single figure, use the Copy citation link on its Key Takeaways card.
Matthews, D. (2026, October 15). Decision-making statistics 2026: What the original research shows [Sourced and graded statistics]. Decision Mastery. https://www.decision-mastery.com/decision-making-statistics
Source: Decision-making statistics 2026, Decision Mastery (https://www.decision-mastery.com/decision-making-statistics)

You are welcome to quote any figure, table or chart on this page, with a link back. The findings belong to the researchers and publishers named beside them.

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Updates to this page

DateChange
12 October 2026First published: 60 figures traced and graded, including 2025 and 2026 data on AI-assisted decisions, the classic cognitive bias studies, and an audit of 334 statistics on competing pages

Next scheduled review: January 2027.

Don't let your citations go stale

Studies get corrected, replicated and overturned. When a figure on this page changes, we email you what changed and what to cite instead. Nothing else.

Sources

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